Buying bitcoin is as easy as buying any traditional stock or commodity. You just need to pick an exchange that works best for you.

Exchange Bitcoin Only Proof of Reserves Average Fees
Strike ★ Top Pick Yes No 0.39% - 0.99%
River ★ Recommended Yes Yes 1%
Robinhood No No 0% trading*
Coinbase No Partial 0.6% - 1.5%

* Robinhood has "free" trading but makes money on the spread. You are still paying a small fee
Note: Information current as of early 2025. Features and fees may change.

Places to buy Bitcoin

Common types of bitcoin purchases:

  • Spot Bitcoin: Purchasing of actual Bitcoin, stored in a wallet on your exchange of choice and transferable to a cold storage wallet (self custody)

  • Bitcoin ETF (Exchange-Traded Fund): A regulated investment vehicle that tracks the price of Bitcoin without requiring direct ownership. Examples include BlackRock’s “IBIT” or Fidelity’s “FBTC”

  • Bitcoin Options: Contracts that give the right, but not the obligation, to buy or sell Bitcoin at a set price before a certain date

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Bitcoin Investment Quiz

Answer a few questions to find out which Bitcoin investment method is best suited for your goals, risk tolerance, and preferences.

How you store your bitcoin matters much more than where you buy it